Park Central Condo Lease

Hines is one of the largest privately held real estate investors and managers in the world. They engaged Cityblock Agency to develop and manage a comprehensive digital marketing strategy for their first luxury rental apartments in downtown Calgary: One Park Central.

Services Provided
Marketing Management
Digital Advertising
Media Planning
Photography & Videography
Graphic Design
Copywriting
Social Media

Challenge
Knowing that the rental market in downtown Calgary is exceptionally competitive, Hines wanted to enter the market with a splash and create significant awareness amongst young professionals about this unique lifestyle opportunity. Additionally, Hines wanted to position Park Central as the premier luxury lifestyle in the core, which includes world-class amenities, well-appointed finishes and exceptionally functional spaces.

Approach & Solution

Results
Project was 90% Leased under the budgeted timeframe.
1,600 leads were generated throughout the campaign’s duration, helping Hines dramatically increase their occupancy rate during a global pandemic.
420,000 Calgarians saw Park Centrals ads
181,000 website visits
16.5 million impressions
17,300 times video ad views
The cost per click average is $0.43

Cityblock Agency Inc.
1206 20 Ave SE
Calgary, Alberta
T2G 1M8

Open In Google Maps

E: jeff@gocityblock.com
P: 825.994.5992

Park Central Condo Lease

Services Provided

Challenge

Approach & Solution

Results