Harmony Community

Harmony is a thoughtfully designed lake community located 15 minutes west of Calgary. Bordeaux Developments approached Cityblock Agency in March 2019 for help improving the community’s digital presence. They were focused on achieving improved reporting, strong communication, and a lower cost per click.

Services Provided
Marketing Management
Digital Advertising
Media Planning
Photography & Videography
Graphic Design
Copywriting
Social Media

Challenge
Cityblock was tasked with reimagining the approach and management of Harmony’s digital program to help improve qualified visitors to the website and support showhome and website traffic for community home builders. In addition, we wanted to generate awareness and solicit buyer interest through harnessing connection points that resonated with the target cohort(s) desire for a better lifestyle grounded in the concept of stronger community and access to rich amenities.

Approach & Solution
It was essential to position the story of the Harmony project as one of innovation and growth. Therefore, we developed a comprehensive content strategy plan to institute breadth, intrigue, and impact so as to orchestrate a fresh resonance around Harmony as a progressive community, its wondrous amenities, and the stunning homes built by its partner builders. This new content and media were then rolled out into a multi-tier digital marketing PPC campaign.

Results
5.6 million ad impressions with 38,900 clicks.
39K website sessions generated
Average of 2 minutes spent on site
4,116 leads generated at an average cost of $9.50 per
3,763 users were sent to builders’ websites.
86 newsletter sign-ups
267 contact attempts via email or phone call

Harmony Community

Services Provided

Challenge

Approach & Solution

Results