102 Scenic Drive Condo Project

Monterra Group has been building projects across British Columbia and Alberta for the better part of 30-years. Their primary focus is on high-end custom homes, multifamily developments, and condo apartment buildings. They have recently completed some exciting residential real estate projects: Tanglewood and The Grove in Courtenay, BC, and Stoneleigh in Cumberland, BC.

Services Provided
Sales & Marketing Management
Digital & Programmatic Advertising
Media Planning
Branding
Graphic Design
Website Design & Development
Copywriting
Social Media

Challenge

Approach & Solution
Cityblock Agency was tasked with taking over the strategy and management for the project’s sales and marketing. We began by looking at all internal sales and marketing processes to ensure optimal performance to enable the 102 Scenic Drive sales team to solicit qualified buyers and sell in the Lethbridge real estate market. We then implemented a comprehensive sales and marketing strategy that included ongoing sales management, a multi-tier marketing program that included a new project website, a pricing and phasing strategy, digital advertising and design and interior selection recommendations.
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Results
Since bringing Cityblock on board, for just over a year, the cost to close a buyer for each condo home went down from 3.0% to 1.9%, sales traffic increased by approximately 3000% per month to their sales centre and leads were in the double-digits daily. With Phase 1 now almost 70% sold out, construction is well underway and the first move-in dates for current future homeowners in the first building will be in Spring 2024.
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102 Scenic Drive Condo Project

Services Provided

Challenge

Approach & Solution

Results