Bottom line: if you’re not investing in marketing, you’re leaving growth on the table. Brands like Nike, Apple, and Disney spend 7-12% of their revenue on it because they know one truth—out of sight means out of mind.
Yes, sales matter, but real success comes from genuine connections. People buy on emotion and back it up with logic and only 5-7% of your audience is ready to convert at any moment. To reach the other 93-95%, it’s vital to stay visible and consistent.
For your business to thrive, focus on solving the consumer’s problems and demonstrating why your product matters to them. Visibility isn’t just about pushing products—it’s about sharing content that engages, entertains, or educates. Think of Super Bowl ads—they succeed because they entertain, not just sell.
Here’s why your marketing spend should be non-negotiable and the essentials we specialize in:
Customer Relationship Management (CRM):
Think of CRM like your business’s personal assistant, but way more organized. It keeps track of every digital interaction with customers—past, present, and future. It makes everything smoother, from following up on leads to keeping customers happy, and ultimately helps your business grow by staying organized and efficient.
Digital Advertising:
Digital ads are like billboards with a brain. Whether they’re popping up on Google or sliding through your social media feed, they’re designed to reach exactly who you want, when you want. And the best part? You can track every click, so you know your dollars are working as hard as you are. It’s visibility with a purpose—and the kind of return on investment you can actually measure.
Search Engine Optimization (SEO):
SEO is the unsung hero of your online presence. It’s the reason your website shows up on Google.
Social Media:
Social media is where your people hang out. Whether it’s LinkedIn, Facebook, Instagram, these platforms are your front row seat to their attention. By showing up consistently with content that matters to them, you can build a brand that sticks in their minds and keeps them engaged.
Events and Promotions:
The moment you get back to basics—building real, face-to-face relationships with your community—is the moment you’ll start seeing results that last. Hosting events and running promotions draw in new customers and reward the loyal ones. Putting aside a budget for these activities keeps your brand lively and interactive.
Public Relations (PR):
PR is like your brand’s hype man. It’s all about shaping how people see you, making sure your story gets told the right way. From managing media relationships to landing positive press, a solid PR strategy keeps your brand looking sharp and in the spotlight.
Newsletters:
Newsletters are your backstage pass to your audience. They keep people in the loop with what’s going on, whether it’s updates, special offers, or content that actually matters.
Market Research:
By digging into the data, you can fine-tune your marketing game and make smarter decisions that actually hit the mark, and that makes all the difference.
A smart marketing budget is all about investing in the right places for lasting impact. When you put resources where they count, your business is set up for real, sustainable growth.
We’re here to dive into strategy, tackle challenges, and bring your ideas to life—whether you’re ready to dig into your marketing plan or just want to chat possibilities.
Source: HubSpot. “The 2024 State of Marketing Report: Insights from 1500+ Global Marketers.” Marketing Scoop, 13 May 2024, https://www.marketingscoop.com/marketing/the-2024-state-of-marketing-report-insights-from-1500-global-marketers/.
