Full-Service Real Estate Marketing for Builders & Developers
Whether you’re a developer or builder, the success of your real estate project is greatly influenced by a strategic and impactful marketing plan.
At Cityblock, we recognize the immense value of a well-crafted marketing strategy and its pivotal role in project success. Our customized approach ensures your development stands out in a competitive market, capturing the attention of your target audience and driving results that consistently surpass expectations.
Value of a Strategic Real Estate Marketing Plan
A well-thought-out marketing plan is the cornerstone of a successful real estate venture. It not only attracts potential buyers and tenants but also conveys your project’s unique value proposition. Cityblock collaborates closely with you to create a tailored marketing strategy that aligns with your goals, market trends, and target audience, ultimately optimizing ROI and project success.
Real Estate Marketing Deliverables
Cityblock’s Real Estate marketing services encompass a wide spectrum of strategies and deliverables aimed at maximizing your project’s potential. From branding and positioning to captivating visuals through graphic design, video, and photography, we ensure a comprehensive marketing approach that propels your real estate venture towards unprecedented success.
Sales Centre Design
Crafting an inviting and informative sales centre design that leaves a lasting impression on potential buyers, providing a glimpse of what your project offers.
Web Development
Developing a captivating and functional website that showcases your project’s features, location, and amenities, ensuring a seamless online experience for visitors.
Site Signage and Pageantry
Designing eye-catching site signage and pageantry that capture attention, effectively communicating your project’s essence and enticing passersby.
Branding and Positioning
Establishing a strong and distinctive brand identity for your project, along with effective positioning strategies to enhance its visibility and recognition in the market.
Graphic Design
Creating visually appealing graphics and marketing collaterals that reinforce your project’s brand, enhancing its overall presentation and impact.
Video and Photography
Producing high-quality videos and photography that showcase the beauty, features, and lifestyle your project offers, compellingly engaging potential buyers and tenants.
Digital Marketing
Strategizing and executing comprehensive digital marketing campaigns to enhance visibility across online platforms, targeting potential buyers through digital advertising, email marketing, and more.
Social Media Engagement
Leveraging the power of social media platforms to engage and connect with a broader audience, showcasing your project’s progress, features, and community involvement.
Elevate Your Real Estate Venture with Cityblock's Comprehensive Sales & Leasing Services
Unlock the full potential of your real estate project with Cityblock’s award-winning marketing services. From innovative branding and strategic positioning to captivating visuals through graphic design, video, and photography, we provide a wide spectrum of strategies that propel your venture toward unprecedented success. Partner with Cityblock and watch your development stand out and thrive in a competitive market.
Frequently Asked Questions
What real estate marketing services does Cityblock offer?
Cityblock provides full-service real estate marketing solutions for developers, builders, and property managers across Calgary, Edmonton, and Canada. Our services include branding, sales centre design, web development, digital advertising, content creation, CRM implementation, leasing support, and strategic consulting—everything you need to bring your development to market successfully.
How can Cityblock help me sell more houses or rent more units?
We combine targeted digital marketing, compelling visual assets, strategic messaging, and expert leasing and sales support to increase exposure and convert interest into results. Whether you’re focused on pre-sales for a new condo development or reducing vacancy in a lease-up, we’ll help attract the right buyers or tenants and streamline the conversion process.
When should I start marketing my real estate development?
Ideally, marketing should begin during the planning phase—well before construction. Early-stage marketing builds brand awareness, generates interest, and supports pre-sales or pre-leasing efforts. Cityblock helps you create early momentum with a strategic launch plan tailored to your timeline and goals.
Do you offer pre-sales marketing services for new developments?
Yes. We specialize in pre-sales campaigns that combine branding, lead generation, and sales centre support. From launch strategy to on-site engagement, we ensure your development captures attention and meets its absorption goals from day one.
Can you help with branding for my new development?
Yes. We develop custom brand identities that reflect your project’s vision and appeal to your target market. From naming and logos to positioning and messaging, our branding services ensure your development stands out in a crowded marketplace.
Do you offer signage and print collateral design?
We do. Our creative team designs cohesive signage, brochures, floorplan booklets, and more that align with your project’s brand and capture attention both online and offline.
Can Cityblock help plan and execute a grand opening or event for my development?
Yes. We specialize in creating memorable events that build buzz and drive traffic. From strategy and creative concepting to logistics, vendor coordination, and on-site support, we handle every detail. Whether it’s a community grand opening, showhome launch, or VIP broker event, we design experiences that reflect your brand, attract the right audience, and generate momentum for your project.