102 Scenic Drive Condo Project
Monterra Group has been building projects across British Columbia and Alberta for the better part of 30-years. Their primary focus is on high-end custom homes, multifamily developments, and condo apartment buildings. They have recently completed some exciting residential real estate projects: Tanglewood and The Grove in Courtenay, BC, and Stoneleigh in Cumberland, BC.
Services Provided
- Sales & Marketing Management
- Digital & Programmatic Advertising
- Media Planning
- Branding
- Graphic Design
- Website Design & Development
- Copywriting
- Social Media
Challenge
A few months after their condo pre-sale launch, sales had almost stalled out. Cityblock Agency was asked to come in and help jumpstart lead generation for the project to reinvigorate the sales funnel and put the project in a better position to successfully achieve its pre-sale target, secure financing and begin construction.
Approach & Solution
Cityblock Agency was tasked with taking over the strategy and management for the project’s sales and marketing. We began by looking at all internal sales and marketing processes to ensure optimal performance to enable the 102 Scenic Drive sales team to solicit qualified buyers and sell in the Lethbridge real estate market. We then implemented a comprehensive sales and marketing strategy that included ongoing sales management, a multi-tier marketing program that included a new project website, a pricing and phasing strategy, digital advertising and design and interior selection recommendations.